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The Avenue Edit

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Stories from the Avenue: the cities, studios and people behind the brands we bring together.

Cairo skyline viewed from a balcony with a potted plant and cane chair

Where it began

Cairo

A city of quiet studios and patient hands. A look at the place that shaped the way we look at design.

Woman in a cream linen suit on the grandstand steps at the racetrack

Race week

Formula 1 Inspo Outfits

Six ways to do race weekend, with every piece ready to shop on the Avenue.

Local Avenue

One Avenue. Many Stories.

Our StoryFor BrandsStyle Concierge@thelocalavenue

© 2026 The Local Avenue — Launching in the UAE

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