The Makers

Meet the Makers

The founders behind Qasr, Warda and Rimal, the independent Arab brands on Local Avenue.

Spotlight on

Qasr

Sharp tailoring with an architectural edge.

Founded by Yasmin Nassar · Amman, Jordan

Yasmin trained as an architect before she ever picked up a needle, and it shows in every piece she makes. Qasr started as a way to bring that same discipline, clean lines, deliberate structure, nothing accidental, into clothing. Every blazer and every suit is built the way a building is built: from the frame outward.

“A well cut jacket should hold its shape the same way a good building holds its form. That's the whole idea behind Qasr, structure you can trust.”

Qasr means palace in Arabic, chosen for something built to last, built with intention.

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Warda

Fluid silhouettes in soft, warm silk.

Founded by Dima Haddad · Beirut, Lebanon

Warda began in Dima's grandmother's sewing room, where offcuts of silk from old dressmaking projects were never thrown away, just saved for later. Dima grew up surrounded by fabric that moved, that draped, that felt alive on the body, and she built her own label around that same instinct. Every piece is cut to fall the way silk wants to fall, not forced into a shape.

“I never wanted to fight the fabric. The best pieces are the ones that move with you, not against you.”

Warda means rose, soft, warm, a little romantic, never trying too hard.

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Rimal

Easy linen and cotton, made for everyday.

Founded by Noor Al Sayed · Sharjah, UAE

Rimal was born out of frustration, Noor spent years looking for clothes that felt as good at the end of a long day as they did at the start of it. Everything felt either too precious to actually live in, or too plain to feel special. So she started making her own: relaxed linen and cotton pieces, cut generously, meant to be worn constantly, not saved for one occasion.

“Clothes should soften with wear, not just look good on day one. That's what Rimal is built for, the long run.”

Rimal means sands, chosen for the same easy, unhurried quality that runs through everything she makes.

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