Privacy Policy

Measuring how the Avenue is visited

We use Google Analytics 4, a service provided by Google, to understand how people find and move through our site. It helps us see which pieces and stories people are interested in, so we can make the Avenue better.

What is collected

With your consent, Google Analytics collects the pages you visit, the time of your visit, the type of device and browser you use, your approximate location based on a shortened IP address, and how you arrived at the site. We also record simple actions such as viewing a product page, opening the Style It looks, using the Style Concierge, adding a piece to the bag, and joining our email list.

We never send personal information to Google Analytics. No email addresses, names, phone numbers or postal addresses are included in anything we measure, and web addresses we record never carry personal details.

Your consent

Analytics and advertising storage are switched off by default. Nothing is measured until you choose Accept in our cookie notice. If you choose Decline, no analytics cookies are set. You can change your choice at any time using the Cookie settings link in the footer of every page.

How to opt out

Choose Decline in our cookie notice, or reopen it through Cookie settings in the footer. You can also install the Google Analytics opt out browser add on at tools.google.com/dlpage/gaoptout, or clear and block cookies in your browser settings.

Email signups

If you join our email list, we use your email address only to send news from Local Avenue. It is never shared with Google Analytics or sold to anyone.

Contact

For any question about your data, write to us at hello@localavenue.ae.